Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program. First off, there is a difference between a repeat customer and a loyal customer. Some companies don’t know the difference. Just because a customer […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Brand Loyalty Pay Off Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty. Equipped with loyalty programs, convenience stores and other retailers are collecting more data on their customers than ever before and the reasoning behind it is clear to […]
Welcome loyal listeners and today’s episode and I started to think what does it really seem like to be superstitious. Am I superstitious? Then I thought what is superstition. In an essence it’s kind of habit that you believe if you continue to do something something else will happen. So […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand loyalty. If you’ve been watching the marketing industry trends over the past few years, you will have noticed a shift away from traditional advertising toward […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty. Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at […]
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab – Founder & Chief Evangelist Officer of Interview Valet. Interview Valet is the concierge-level podcast guest marketing service providing the fastest way […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google. As I’m sure you already know Google dominates every aspect of your life. And after launching in the US last […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it comes down to the company’s perceived purpose. Brands with a high sense of purpose have experienced a brand valuation increase […]
