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Xbox Fans Rewarded for Snacking on Doritos®, Mtn Dew®, and Rockstar® Energy Drink While Gaming



Gamers purchasing specially marked Doritos, Mtn Dew, and Rockstar Energy Drink products from October 9 through December 29 will receive a code for a free one-month subscription to Xbox Game Pass Ultimate, offered only to new users. However, every gamer can earn points toward gaming rewards. But the campaign benefits don’t stop there. Gamers entering codes found on those specially marked packages can also get up to three times the points for extra rewards and more.  

“PepsiCo and Frito-Lay couldn’t have asked for a better partner than one of the powerhouses in gaming — Xbox. We’re thrilled to reward players and fans for every purchase, courtesy of Xbox,” says Paul Mascali, Sports Marketing Director of Entertainment, Gaming & Creators at PepsiCo.  

Marcos Waltenberg, Director of Global Partnerships at Xbox, adds, “It just made sense to enrich our partnership with PepsiCo by introducing new users to Xbox Game Pass Ultimate with these three iconic brands that we know our fans love — Doritos, Mtn Dew, and Rockstar Energy Drink.” 

To generate even more excitement, one lucky player will walk away with an incredible grand prize: a “decked-out” Starfield-inspired 2023 Corvette Stingray, provided by Rockstar Energy Drink. Gamers get one chance to win for every code entered on the Doritos-Dew-Rockstar website. Codes can be found on Rockstar Energy Drink tabs. 

Learn more about this contest at: https://www.doritosdewrockstar.com/grand-prize  

Read more on Loyalty360:   

Game On — Leveraging Leaderboards & Badges for Loyalty Engagement  

Use Gamification Progress Bars to Drive Customer Engagement 

A Game Plan for Brand Loyalty 


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