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Salesforce, the global leader in CRM, announced that Herman Miller, a more than 100-year-old pioneer in design, is teaming up with Salesforce to continue to transform its online store and business strategy. Now, Herman Miller will be able to deliver a more cohesive omni-channel shopping experience, making it easier for […]

Celebrity Cruises Changes Captain's Club Customer Loyalty Program RoyalCaribbeanBlog.com says Celebrity Cruises has announced changes to its customer loyalty program for guests when cruises restart. The Captain's Club program offers benefits and enhancements to the cruise for passengers that are repeat customers, and Celebrity posted an update with changes to […]

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers need to do. Kobie is a recognized industry leader in customer loyalty strategy, platform […]

Sheetz Becomes First Convenience Store Chain to Accept Bitcoin Sheetz, a major Mid-Atlantic restaurant and convenience chain, announced it will be enabling digital currency payments via Flexa, the leading pure-digital payments network, to provide customers with the ability to pay for items inside the store or fill up their cars, […]

American Airlines, JetBlue Expand Loyalty Program Reciprocity BusinessTravelNews.com reports that American Airlines and JetBlue have expanded reciprocal loyalty program accrual to cover most flights between the two carriers. Members of each carrier's programs already were able to earn points on codeshare flights via the carriers' Northeast Alliance, but as of […]

Varo Bank, the first all-digital nationally chartered bank in the US, today announced that its Perks program is available for all Varo customers. Designed to be radically simple and richly rewarding, Perks offers easy access to rewards of up to 15% Cashback in app from local and national merchants. Later […]

Leslie's, Inc., the world's largest retailer of swimming pools and spa supplies, has announced an industry-leading loyalty program — Leslie's Pool Perks. Members can now earn 5% in Pool Perks rewards on every purchase, double that of the previous program, in addition to a number of benefit upgrades. "With the […]

The ability to personalize banking experiences is a key expectation among bank customers today, according to a new Capco research report, “Insights for Investments to Modernize Digital Banking.” Customers also desire digitally-driven features that save time when dealing with routine, commoditized tasks, and also want highly personalized banking relationships. They […]

Freddy's Taps Amazon's Machine Learning to Analyze Data, Drive Sales FastCasual.com says Freddy's Frozen Custard and Steakburgers implemented a machine-learning program through Amazon to gather insights and maximize sales, according to Sean Thompson, Freddy's director of information technology. His team used the data to make staffing and operational decisions. "I […]