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Ogilvy Named Global Agency for World of Hyatt Loyalty Program

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Ogilvy announced it has been selected as the lead agency for World of Hyatt, Hyatt’s award-winning guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements. Led out of the agency’s New York office, the account brings together […]

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Loyalty360 Reads: May 4 | Kohl’s to Expand Electric Vehicle Charging Stations; 3 Ways to Build Custo

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Kohl’s to Expand Electric Vehicle Charging Stations for Sustainability Goals Kohl’s and Volta Industries announced they will bring 100 electric vehicle (EV) charging stations to 50 additional Kohl’s stores this year, marrying Kohl's expansive customer reach with Volta’s electric vehicle charging experience. With this expansion, Kohl’s customers will have access […]

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Loyalty360 Reads: May 3 | McDonald's Loyalty Program Gathering 'Overwhelming' Response; Starbucks Ey

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McDonald's Loyalty Program Gathering 'Overwhelming' Response QSRmagazine.com reports that MyMcDonald's Rewards is currently being tested in Phoenix and Arizona with successful results. McDonald’s has never had issues attracting a digital customer, U.S. leader Joe Erlinger said. The site says the burger giant’s domestic market—which includes 13,447 stores as of March […]

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Baskin-Robbins Launches New Oatmilk-Based Flavor of the Month

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Baskin-Robbins' new oatmilk-based and vegan-friendly Flavor of the Month, Non-Dairy Strawberry Streusel, is a perfectly creamy, smooth and sweet scoop of plant-based goodness that replicates the indulgent experience of ice cream. As the first major national ice cream shop to offer oatmilk-based flavors, the experts at Baskin-Robbins have been hard […]