News

White Claw® Launches New Non-Alcoholic Seltzer in Time for Dry January  Seeking to engage adult drinkers searching for an alternative to alcohol, White Claw set out to develop a beverage that could deliver the enjoyment that alcoholic drinks can deliver. Existing non-alcoholic drink choices — non-alcoholic beer, mocktails, etc. — […]

Faced with economic uncertainty and rising costs, retailers are laser-focused on profitability this holiday season. The immediate challenge for brands is preserving their margins while stimulating demand at a time when consumers are looking for bargains. These seem like opposing goals, but not to the marketing strategists at Talon.One. Talon.One […]

Shopping Muse Elevates the Experience for Consumers Browsing Digital Catalogs  An advanced generative AI tool, Shopping Muse, was recently released by Dynamic Yield by Mastercard. The technology will provide a more personalized shopping experience for consumers searching for products in a retailer’s digital catalog. Whether a consumer uses unconventional search […]

Cinemark Expands Home Concessions Delivery Service  The movie theater chain Cinemark now offers home delivery of concessions from its 315 U.S. locations through DoorDash, Grubhub, and Uber Eats. Cinemark becomes the first major film exhibitor to partner with all three services across its entire domestic circuit.   The restaurant operating system […]

Marriott Bonvoy plans to launch children’s experience centers at its all-inclusive resorts in 2024. The new CAMP Club concept will offer experiential play, storytelling, and creative workshops in kid-friendly environments. The sites are designed by the New York firm CAMP, which operates family entertainment centers in eight U.S. cities. The […]

Customers of the food delivery service Grubhub can now earn Shell Fuel Rewards® with every order. Grubhub users who link their account to their Fuel Rewards membership save 5 cents per gallon for every $50 spent at Grubhub. In addition, members of the Grubhub+ loyalty program receive complimentary Gold status […]

Cathay Pacific Offers Co-Branded Rewards Credit Card in Canada   The Hong Kong-based airline Cathay Pacific has launched a co-branded credit card in Canada, offering exclusive benefits and travel rewards on everyday spending. The new Cathay World Elite® Mastercard rewards cardmembers with one loyalty program mile for every dollar spent in […]

Taco Bell Satisfies Student Cravings with New SOS Kits   Taco Bell has devised a solution for hungry college students who don’t live within walking distance of a restaurant. The new Taco Bell SOS Kit contains everything students need to make their favorite menu items, including taco shells, seasoning, sauces, and […]

Expedia Expands Access to Travel Services in Europe   The booking platform Expedia has announced new and expanded travel partnerships across Europe. The company says the arrangements will give its European partners greater access to the high-value American traveling demographic.   Ryanair, the continent’s largest low-cost airline, has launched Ryanair Rooms on […]