News

Macy’s department store has launched an interactive retail experience that brings style and self-expression into the digital realm. Accessible on any connected device, mystylelab allows customers to explore fashion trends, select fabrics and designs, and shop for curated apparel that reflects their personal style. Built on the metaverse technology platform Journee, […]

Major League Soccer and Avant Release Co-Branded Credit Card with Fan Rewards   The fintech firm Avant and Major League Soccer (MLS) have released a co-branded credit card with special rewards for the league’s fans. The MLS Forward Credit Card powered by Avant offers rewards redeemable for cashback, MLS tickets, […]

Grubhub Offers a Month of Rewards to Loyalty Members   The food ordering and delivery service Grubhub has kicked off its first-ever customer appreciation month, dubbed the Gold Days of Grubhub+. Through November 22, members of the Grubhub+ loyalty program will receive weekly deals on popular items from restaurants like Chipotle, […]

Americans Airlines Introduces New Business Loyalty Program   American Airlines launched a new loyalty program this week designed to reward business customers and their employees who travel. With the AAdvantage Business program, companies earn one mile for every dollar spent traveling with American. In addition, the individual traveler receives one loyalty […]

Hilton Simplifies Booking and Increases Rewards for Smaller Businesses    Hilton plans to streamline the travel experience for small and midsize business customers starting early next year. Companies that join the upcoming Hilton for Business program will receive access to a customized booking website and discounted rates at the more than […]

Loyalty360 Announces the Launch of its New Advisory Board and Member Committees  Cincinnati, OH – Loyalty360, the leading association dedicated to the advancement of customer loyalty, is proud to announce the formation of the Loyalty360 Advisory Board.   The Loyalty360 Advisory Board is comprised of a diverse group of respected brand […]

Deloitte Digital’s latest research on generative AI suggests the technology will play an ever-increasing role in the development of marketing content across business sectors. Generative AI can produce a range of online content, including text, imagery, audio, and video.   Deloitte Digital engaged 650 marketing and e-commerce leaders from U.S. companies […]

The world’s largest fast-food restaurant chain has now employed 1 in 8 Americans, whether for a summer or an entire career. The list includes astronauts, teachers, playwrights, and current company executives. McDonald’s recently launched its “1 in 8” initiative to recognize past and present crew members and provide them with […]

Maruchan Releases Brand Anthem to Honor its Loyal Fans   Maruchan has released a ditty that it calls a love song to devotees of the brand’s instant ramen noodles. The 30-second jingle’s lyrics are direct quotes from fans’ comments on social media set to a catchy beat. Here’s a sample:     […]