News

McDonald’s has partnered with VAIN to release upcycled clothing. The Helsinki-based fashion label VAIN’s unique collaboration uses McDonald’s employee uniforms as the base for a collection of upcycled garments. The uniform's standard shirts and pants were transformed into dresses, hoodies, skirts, and other pieces. The clothes were designed in a […]

Chick-fil-A has dropped its first merchandise collection, called Chick-fil-A Originals. The limited collection includes products that showcase the chain’s menu offerings, such as “I Heart Waffle Fries” hoodies and “Sauce Blanket and Nugget” pillow sets. There are also coffee mugs, notecard sets, totes, socks, a “shareable bag of cows” and more. […]

McDonald’s Offers Chance to Win VIP McGold Card McDonald’s is offering a chance to win a VIP McGold Card. Customers will have the chance to win the elusive McGold Card by ordering through the McDonald's app every day through the holiday promotional window. The chance to win a McGold Card […]

L’Oréal Enters the Metaverse Both L’Oréal and Charlotte Tilbury have entered the metaverse that let people take their Web 3.0 style to new levels of detailed personalization. L’Oréal is working with Ready Player Me for the avatar platform’s first-ever multibrand beauty partnership with Maybelline New York. It also allows friends […]

Love them, hate them, or don’t understand them, NFTs are one of today’s hottest topics for marketers. And they are here to stay. A technology that just a year ago seemed unattainable except for the most elitist of investors, today’s NFTs are being used to attract consumers at every level. […]

Caesars Sportsbook Launches in Maryland Caesars recently launched Caesars Sportsbook in Maryland.  Eligible sports fans can now enjoy mobile sports wagering experience on iOS, Android, or desktop while taking advantage of rewards and special sign-up offers. The Caesars Sportsbook app is anchored by intuitive features with a focus on speed, […]

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them. However, in today’s climate, it takes more to retain customers who could easily become bored with a program […]

Denny’s Launches Wearable Breakfast Subscription Denny’s Corp. will be offering limited quantities of a wearable breakfast subscription as a Black Friday sales event. The restaurant said the t-shirt will retail for $5.99 and serve as a yearlong Everyday Slam breakfast subscription. The T-shirt features a QR code sewn directly into […]

Cassie Preston, Director of Client Services, CRM, and Loyalty at Baesman, recently hosted a Webinar entitled “Finding the Right Technology Partner for your Loyalty Program” where she discussed loyalty platforms and customer expectations, tips for choosing the right technology partner, the importance of data in a loyalty platform, and the […]