News

7-Eleven Rewards Customers During Brainfreeze Season 7-Eleven is teaming up with Speedway and Stripes stores with their new Brainfreeze Season rewards. By purchasing select items through Speedy Rewards and 7Rewards loyalty programs or 7NOW delivery app, customers earn a chance to win one-of-a-kind experiences, merch, and food and drink products. […]

Saks OFF 5TH recently launched a new loyalty program, OFF 5TH Rewards, program where customers can earn points on every purchase and receive other benefits such as free shipping and access to special member-only sales and events. Through extensive customer research, Saks OFF 5TH uncovered a significant opportunity to better […]

Don Smith, EVP Chief Consulting Officer, Brierley, recently hosted a webinar to discuss the topic of emotional loyalty. This in-depth discussion included first-hand accounts from Hugo Munday, Director, Customer Service, ThriftBooks; Stephanie Sayfie Aagaard, Collaborative Innovator General, Bal Harbour Shops; and Michelle DeVore, VP, Customer Experience, European Wax Center. Customers […]

Mars Wrigley Continues to Innovate Retail Customer Experience Mars Wrigley announced its latest retail initiative, The Transaction Zone Team. The new team is dedicated to identifying and implementing market solutions to help category managers, store operations and shoppers grow the transaction zone. This includes developing conversion strategies around shopper insights […]

Mastercard Economics Institute Reports Surge in Global Flights Research from Mastercard Economics Institute shows global leisure and business flight bookings have surpassed pre-pandemic levels. Spending on cruise lines, busses and trains improved as well. If flight booking trends continue at this pace, an estimated 1.5 billion more passengers will fly […]

Amazon to Open Two New Amazon Fresh Supermarkets Amazon is hiring associates for its first supermarket locations in New York and New Jersey. Both Amazon Fresh stores will feature the company’s Just Walk Out technology that enables customers to pay for their items without waiting at the checkout line. The […]

Shake Shack and Bounteous Win Webby for Best Food & Drink App Bounteous announced that alongside Shake Shack, it has been named the Best Food & Drink App in the 26th Annual Webby Awards Internet Celebration. Webby winners are selected by a panel of jurors for recognition based on “overall […]

Focus Brands wants digital and loyalty sales to mix 50 percent of the business within the next five years, a feat requiring full-fledged transformation of its online platforms. The solution is a united front end—a single, best-in-class digital platform that can be replicated across all seven chains: Moe’s, Jamba, McAlister’s, […]

Pottery Barn Dorm Launches Ship-to-Store Pottery Barn Dorm recently launched a seamless college shopping experience for customers to shop dorm and college essentials online and ship them to brand retail locations near campus for pickup. “We want to make it easy to outfit a dorm or college apartment whether you […]