News

The continually growing customer loyalty landscape demands unique strategies for brands to stand out among the competition. For one company, they return to the root of loyalty: superior customer service.   Loyalty360 CEO, Mark Johnson, recently spoke with Eugenia Blackstone, Chief Marketing Officer of Iris Powered by Generali (Iris), a […]

JCPenney revealed its new “Shopping is Back!” integrated brand campaign in conjunction with the company’s 120th birthday. The campaign includes a new look in stores and online, special sales promotions, plus extra bonus rewards for reward members. The company will also launch the JCPenney Cross-Country “Shopping is Back!” Tour across […]

Smartpress Launches All-New Loyalty and Referral Program Online printer Smartpress.com announced an all-new loyalty and referral program called Print Points. Smartpress' program keeps things simple so their customers get the most benefit. Points are earned on every purchase, plus referrals. Customers are automatically enrolled and start earning points on their […]

L’Oreal Partners with Emotiv to Launch Immersive Fragrance Experience for Customers L’Oréal Group’s tech incubator has partnered up with neuroscience company Emotiv to launch a new headset device that helps consumers make accurate and personalized choices around their preferred scent. The company’s tech incubator has already released devices across makeup, […]

Vehicle history company Bumper.com announced the launch of an all-new rewards program, Bumper Rewards. With the launch of Bumper Rewards, users will immediately have the ability to take advantage of exclusive savings and discounts from an initial group of nine hand-picked industry partners. This includes access to savings on premium […]

Wendy’s to Open Virtual-Reality Restaurant Wendyverse Wendy’s is teaming with Meta’s Horizon Worlds to open its first virtual-reality Wendyverse restaurant. Its first virtual-reality location would give users new opportunities to react with each other and the brand. In the first phase of the Wendyverse, users can venture into a world […]

Albertsons Expands Affordable Access to Millions of Customers Albertsons customers can now use supplemental benefits in the company’s stores. The new program provides access to customers using pre-paid cards funded by Medicare Advantage plans, employer incentives, healthcare providers, or local governments. Albertsons Cos. has partnered with technology payments platforms such […]

In celebration of Ruby Tuesday turning 50, the restaurant is offering guest discounts and a chance to win $500,000, free food and gift cards. As part of the birthday celebration, guests can also try a new birthday cake dessert made especially for Ruby Tuesday from Cake Boss Buddy Valastro’s Carlo’s […]

Quiznos Launches Redesign of “Toasty Points” Rewards Program Quiznos announced the launch of their redesigned “Toasty Points” rewards program which is available online and via the new Quiznos app. Through the Toasty Points platform, guests can earn one point per dollar spent and cash in those points for deals on […]