News

Starbucks Celebrates Record Q1 2024 Rewards Program Member Spend  Coffee giant Starbucks experienced a record quarter in Q1 2024 (ending December 31, 2023) that included an increased Starbucks Rewards loyalty program membership, bringing the number to 34.3M U.S. active participants. This represents a 13% year-over-year increase for the quarter.  To capitalize […]

One could argue that a best-kept secret is how Mastercard has become a global leader in loyalty, its scope extending far beyond traditional transaction processing. From a scale perspective, Mastercard manages over 1.5T points, 1,100+ loyalty programs, 750M+ customer profiles, 43M merchant offers redeemed annually, and 150M issuer reward accounts. […]

Earn More Points with Best Western Rewards this Spring  Members of the Best Western Rewards (BWR®) loyalty program can earn a free night by staying at Best Western Hotels & Resorts (BWHR) from February 5 to May 5, 2024. Members can enjoy the exclusive offer by staying two nights — they […]

In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and platforms within the organization adds another layer of complexity. The question of whether to fully develop […]

Members of Omni Hotels & Resorts’ Select Guest Loyalty Program now benefit from the activities they engage in on the property. Recognition for dining on-site, playing golf, or even enjoying the spa will produce more reward opportunities based on spend. The program enhancement helps guests achieve a higher tier more […]

A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect exclusive benefits and access to limited-edition items, discounts, and free shipping.   To truly provide a […]

In 2001, the popular hamburger chain White Castle established an exclusive club: the Cravers Hall of Fame. Every year, hopeful Cravers submit their personal stories explaining why they should be considered for induction. Cravers’ stories range from funny to emotional. This year’s inductees include an octogenarian who has celebrated his […]

Jersey Mike’s Subs has partnered with SoundHound AI to leverage the latter’s voice AI ordering system with the intention of providing customers with an optimized experience. The brand promises that customers will be able to speak naturally when placing orders, as the technology was trained to understand the restaurant’s menu. […]

Stacking Up Joy: IHOP’s New Program Designed To Combat Food Insecurity  IHOP has launched its Stacking Up Joy platform with the intention of uniting people in the communities where the popular pancake restaurants are located. The new platform will support IHOP’s charitable giving initiatives. The brand has partnered with Feeding […]