News

Red Roof and GoPetFriendly Partner To Make Traveling With Pets Easier Red Roof has teamed up with GoPetFriendly to support guests who want to travel with their furry family members. Red Roof is offering 15% off rates at more than 600 pet-friendly Red Roof locations across the country when guests […]

Walmart and Ibotta, a leading cash back rewards platform in the United States, announced a strategic agreement to create and launch a new digital offers program on Walmart.com and the Walmart app. Through this new program, Walmart customers will have access to hundreds of cash rebates on popular products, adding […]

American Express launched a refreshed U.S. American Express Consumer Platinum Card®, which now offers even more value to Card Members with additional and expanded travel and everyday benefits and services across dining, wellness, retail and entertainment. The suite of benefits now offers Card Members access to more than $1,400 in […]

Deloitte Digital announced its "2021 Global Contact Center Survey," revealing the ways in which contact centers evolved over the last year and how they can become revenue generators and experience hubs. According to the survey, companies leading in customer service coming out of the pandemic are accelerating digital transformation, adopting […]

Timberland Announces Global Product Take-Back Program in Partnership With ReCircled Timberland announced a critical next step on its path to circularity with the upcoming launch of a global product take-back program. Developed in partnership with global innovation company ReCircled, the take-back program provides the robust infrastructure needed to fuel Timberland’s […]

Hilton Honors, the guest loyalty program for Hilton’s 18 world-class brands, will begin rolling out a Daily Food & Beverage (F&B) Credit in the United States in July, adding flexibility and choice to an evolved elite dining benefit for Gold and Diamond members. The Daily F&B Credit, available through the […]

Chicken Shack Elevates Customer Experience with Self-Service Kiosks QSRmagazine.com reports that the Chicken Shack, a fast casual restaurant chain with 22 locations across Nevada, California, Colorado, Oregon, and Washington, partnered with kiosk designer and manufacturer Frank Mayer and Associates, Inc. and software provider GRUBBRR to produce self-service kiosks for their […]

Domino's Launches Carside Delivery 2-Minute Guarantee QSRmagazine.com reports Domino's is launching a new guarantee. Domino's Carside Delivery 2-Minute Guarantee is simple: order Domino's Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino's team member will head to your car in less […]

Julie Bustos, SVP, Marketing Innovation, The Lacek Group Incrementality is driven by a layered approach to marketing, fueled by increased amounts of data. Our agency curates data for action through four lenses: customer identification, customer preferences, behavioral signals, and strategic segments. Understanding customers through these lenses allows brands to expand […]