News

Leslie's, Inc., the world's largest retailer of swimming pools and spa supplies, has announced an industry-leading loyalty program — Leslie's Pool Perks. Members can now earn 5% in Pool Perks rewards on every purchase, double that of the previous program, in addition to a number of benefit upgrades. "With the […]

The ability to personalize banking experiences is a key expectation among bank customers today, according to a new Capco research report, “Insights for Investments to Modernize Digital Banking.” Customers also desire digitally-driven features that save time when dealing with routine, commoditized tasks, and also want highly personalized banking relationships. They […]

Freddy's Taps Amazon's Machine Learning to Analyze Data, Drive Sales FastCasual.com says Freddy's Frozen Custard and Steakburgers implemented a machine-learning program through Amazon to gather insights and maximize sales, according to Sean Thompson, Freddy's director of information technology. His team used the data to make staffing and operational decisions. "I […]

REI Launches Co-Op Studios to Produce Original Content and Entertainment REI announced the launch of Co-Op Studios, the retailer's new in-house content arm. Across films, podcasts and editorial programs, the studio develops and produces stories that entertain, enrich and explore the power of time spent outside, while complementing the co-op's […]

5 Biggest Mistakes Companies Make With Customer Surveys The Wall Street Journal says if you’ve recently shopped for groceries or rented a car—or bought pretty much anything—chances are the company asked you to fill out a survey about your experience afterward. It’s likely you didn’t fill it out, dismissing it […]

Echoing Amazon: Walmart, Target Try Local Package Delivery Yahoo.com says Walmart and Target are testing their own home package delivery services in the United States – stealing a page from Amazon's play book – as e-commerce demand strains traditional carriers like United Parcel Service, FedEx and the U.S. Postal Service. […]

Navy Exchange (NEX) launches NEXt Level Rewards Loyalty Program Stored Value Solutions (SVS), the world's leading gift card program manager, and NEXCOM, The Navy Exchange Service Command, announced an extended partnership to power the Industry Leading NEXt Level Rewards Loyalty Program.  The Loyalty Program was launched on April 1, 2021, […]

Chuck E. Cheese announced its most valuable guest offering yet with the debut of its Summer Fun Pass Program and Summer of Fun event promotion, beginning Memorial Day Weekend thru Labor Day Weekend at all locations in the United States. Chuck E. Cheese Summer of Fun is the second event […]

McDonald's USA today announced bold new investments to further reflect its diverse customers, crew members and communities in its marketing. Over the next four years, the company and Owner/Operators are accelerating the allocation of advertising dollars to diverse-owned media companies, production houses and content creators. McDonald's total investment in diverse-owned […]