[ad_1] Anyone who’s been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a “new” sector of marketing: experiential. A widely mentioned buzzword, “experiential marketing” is now recognized as the powerful tool it actually is—though […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty. Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at […]
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab – Founder & Chief Evangelist Officer of Interview Valet. Interview Valet is the concierge-level podcast guest marketing service providing the fastest way […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google. As I’m sure you already know Google dominates every aspect of your life. And after launching in the US last […]
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it comes down to the company’s perceived purpose. Brands with a high sense of purpose have experienced a brand valuation increase […]
Welcome Loyal listeners to today’s episode of the loyalty minute… Nothing can make your heart drop faster than feeling like you just lost a loyal customer. But just because a customer is unhappy, it does not mean they are gone for good. On the contrary, a company’s most loyal fans […]
In this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty with customers from the get go. I think you’ll find some insightful stories as it relates to […]
