Search Results for: apparel

[ad_1] Students in Canada can now earn rewards and get monthly discounts at the nation’s oldest department store chain. Student Price Card (SPC), a loyalty program for students aged 14 to 24, and Hudson’s Bay have partnered to enhance the customer experience for young consumers.    "The partnership between Hudson's Bay and SPC underscores the commitment of both organizations to provide unparalleled value to the next generation of shoppers," said Kevin Parry, Senior Vice President of Marketing at Hudson's Bay.   Students who link their SPC and Hudson’s Bay Rewards accounts get back 15% of the value of Hudson’s Bay purchases in reward points. The retailer said […]

[ad_1] Macy’s department store has launched an interactive retail experience that brings style and self-expression into the digital realm. Accessible on any connected device, mystylelab allows customers to explore fashion trends, select fabrics and designs, and shop for curated apparel that reflects their personal style. Built on the metaverse technology platform Journee, mystylelab immerses customers in virtual environments with the look and feel of the physical world.   “We are excited to launch mystylelab, the next evolution of our web3 digital strategy, creating a hub for style inspiration and discovery at the intersection of fashion and technology,” said Dave Torres, Vice […]

[ad_1] Shein, Forever 21 Strike Partnership Providing Fans with Improved Shopping Experience  Shein, the popular online apparel brand, has partnered with long-time rival, Forever 21, to provide shared fans with a better shopping experience. Forever 21 merchandise will now be available on Shein’s website. Eventually, Shein may operate in Forever 21 stores across the country. In the deal, Shein is acquiring roughly one-third of Forever 21’s operator, Sparc Group. Sparc, in turn, is taking a minority stake in Shein, which was valued at $66 billion in a funding round earlier this year.   For Shein, the deal gives it access to a brand […]

[ad_1]   Macy’s, Inc. Names Massimo Magni Chief Customer and Digital Officer  Macy’s has announced that Massimo Magni will take on the role of Chief Customer and Digital Officer for the department store brand. In this role, Magni will use his decades of experience to guide Macy’s long-term strategic vision for continued growth. Focusing on Macy’s digital business and customer-centric strategy, Magni aims to enhance the customer journey across touchpoints on the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs.   “I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led […]

[ad_1] Amazon is gearing up for its upcoming Prime Day event, offering exclusive access to Prime members worldwide for 48 hours starting on July 11 at 3 a.m. EDT. This year, Amazon promises more deals than ever before, with new ones becoming available every half an hour during specific timeframes. The extensive range of deals covers various categories, including beauty, fashion, fitness, electronics, toys, and Amazon devices. Customers can expect savings on both popular items and everyday essentials from top brands and small businesses.  For those who are not currently Prime members, Amazon offers the opportunity to join or start […]

[ad_1] Chipotle Launches Pride Month Campaign with New Uniform and Merchandise  Chipotle Mexican Grill is celebrating Pride Month in June with a new employee uniform option and merchandise. The apparel options are part of the brand’s 20+ year commitment to diversity and inclusion among team members and guests.  The brand’s first Pride Month uniform is available to all employees. The brand will give 500 of the “Love What Makes You Real” shirts to team members who message @PeopleofChipotle on Instagram. Additionally, Chipotle’s Pride Edit merchandise line is currently available to all fans. For each sale from the collection, Chipotle will […]

[ad_1] MOOYAH Revamps Loyalty Program  MOOYAH Burgers, Fries & Shakes relaunched its rewards app with a new loyalty program and improved ordering experience. The relaunched app is part of the restaurant chain’s effort to enhance its customer experience and drive loyalty.  As part of the relaunched program, members can unlock free items through points accrual, earning one point per dollar spent. With the program transition, members’ current points will be translated to an equivalent number of points.    The Cheesecake Factory Announces Rewards Program  The Cheesecake Factory will launch its new Cheesecake Rewards program nationally later in 2023. The national […]

[ad_1] PLAYSTUDIOS Launches Tetris Rewards Game  PLAYSTUDIOS rolled out an industry-leading Rewards Store for its Tetris game. The creator of the playAWARDS loyalty platform will allow Tetris players to earn in-game loyalty points and redeem for real rewards.  Players can earn points toward a global collection of leisure, hospitality, entertainment, and more. The game was planned for release for the debut of the Apple Original Film Tetris, which PLAYSTUDIOS’ Tetris mobile players can enjoy for free through a one-month subscription to Apple TV+ as part of the game’s launch.    Tommy Hilfiger Launches Multi-Metaverse Experience  Tommy Hilfiger partnered with Emperia […]

[ad_1] Not every loyalty initiative will succeed; in fact, for many brands, new programs and strategies are never perfect in an initial launch. Learning from challenges is a key element of building a successful program. After rolling out a new loyalty program, Margaritaville had the opportunity to enjoy parts of the program’s success, but also test, learn from, and improve the program in various ways.   Mark Johnson, CEO of Loyalty360, spoke with Claudia Infante, Senior Vice President of Revenue Strategy for Margaritaville, about her upcoming session at the 2023 Loyalty Expo, which will focus on how Margaritaville learned from challenges […]

[ad_1] True Religion announced a new loyalty program called True Fam. The program is part of the apparel retailer’s initiatives to become a digital-first, direct-to-consumer brand.  True Fam gives the brand more access to customer data, allowing for more personalization and increasing customer lifetime value. The program features three tiers, which members can access through earning and redeeming points in-store, online, or through the new app.  “Our new True Fam loyalty program will allow us to maximize customer retention and customer lifetime value, both of which are essential to True Religion’s continued growth,” says Michael Buckley, CEO of True Religion.  […]