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Loyalty360 Reads: April 30 | Old Spice Forms NFL Draft Partnership; TUMI Launches Esports Collection

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[ad_1] Old Spice Forms NFL Draft Partnership Old Spice announces its latest initiative furthering a 10-year commitment to help increase high school graduation rates by 10 percent by 2030. Through confidence and empowerment programs, Old Spice is reaching guys in underserved communities to help nurture and build confidence in their potential. As the next class of future NFL stars commence their careers at the 2021 NFL Draft, Old Spice is partnering with top NFL Draft prospects and Big Brothers Big Sisters of America, as part of the NFL’s Inspire Change Initiative, to spotlight the importance of mentorship in the lives […]

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Loyalty360 Reads: April 29 | Epic Wings Signs 39 New Stores; Little Caesars Pursues Pacific NW Expan

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[ad_1] Epic Wings Signs 39 Store Franchise Agreement San Diego-based Epic Wings has signed a 39 store franchise agreement with an experienced multi-unit franchisee with plans to open locations in LA County, Dallas, Houston and Las Vegas. Kevin Davis, of Phenomenal Wings, is an experienced multi-unit owner-operator with over 30 years of experience in franchising.  Throughout his career, he has opened nearly 200 fast-food restaurants including Dunkin Donuts, Papa John's Pizza, Popeyes Louisiana Kitchen, Subway and Phenix Salon Suites nationwide.  He has a proven track record of success opening an average of 10 Phenix Salon Suites per year over the […]

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Levi's Launches Buy Better, Wear Longer

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[ad_1] Levi's is launching a new spring campaign — "Buy Better, Wear Longer" — that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption. Featuring an inspiring group of changemakers — Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford MBE — this multi-platform global ad campaign fuses Levi's longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet. "Ultimately, Levi's denim is meant to be worn for generations, not […]

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Loyalty360 Reads: April 21 | Starbucks Opens Innovation Lab; The Absolute Brands Debuts Virtual Wing

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[ad_1] Starbucks Opens Innovation Lab On Arizona State Campus RestaurantDive.com reports that Starbucks and Arizona State University will open a new research and innovation facility, called the ASU-Starbucks Center for the Future of the People and the Planet, in December 2021 on ASU's campus in Tempe, Arizona, according to a press release. The lab will leverage ASU's applied research and on-campus test stores to continue "reimagining customer experiences both in-store and through more personalized digital relationships," Starbucks CEO Kevin Johnson said in the release. The center's year-one goals include building out and open sourcing Starbucks' "Greener Stores" program and exploring […]

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Loyalty360 Reads: April 14 | Carter’s Launches Clothing Recycling Program; Cintas Seeks Best Restroo

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[ad_1] Carter’s Launches First Children’s Clothing Recycling Program With TerraCycle Carter’s, Inc., the largest branded marketer in North America of apparel exclusively for babies and young children, announces the launch of Carter’s recycling program, KIDCYCLE, a first-of-its kind program to recycle baby and children’s clothing nationwide through international recycling leader, TerraCycle. Now, as little ones outgrow their clothing and parents update kids’ wardrobes, items that would otherwise be discarded can be mailed to TerraCycle and recycled. Carter’s aims to make recycling well-loved, lived-in clothing for babies and children both simple and rewarding, with the opportunity to receive Rewarding Moments loyalty […]

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Loyalty360 Reads: March 29 | Nike May No Longer Sell to Some Stores; 7-Eleven to Open Chain's First

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[ad_1] Analyst Says Nike Will No Longer Sell to Some Stores Footwearnews.com says Nike is cutting ties with DSW, Urban Outfitters, Shoe Show and more retailers as it doubles down on its Consumer Direct offense strategy, according to analyst Sam Poser. Poser, an analyst at Williams Trading, said that the Swoosh also is dropping Big Five Sporting Goods, Dunham’s Sports and Olympia Sports. It will no longer sell apparel to Macy’s, the analyst said, but the footwear relationship with Macy’s (via its Finish Line partnership) remains intact.   7-Eleven to Open Chain's First Taco Drive-Thru 7-Eleven announced they will be […]

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Loyalty360 Reads: March 15 | Dick's Sporting Goods Focused On Female Leadership; Ohio Power Tool Exp

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[ad_1] Dick's Sporting Goods Releases Campaign Focused On Female Leadership To celebrate Women's History Month, DICK'S Sporting Goods unveiled a new advertising campaign this week, Inside Moves, to showcase the powerful women who help lead the Company's efforts to ensure that girls and women everywhere receive the opportunities they deserve — both on and off the field of play. The goal of the campaign is to reach female consumers and establish their connection to the female leaders at DICK'S Sporting Goods in order to affirm that DICK'S is a brand and company that will fight to champion women and address […]

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Loyalty360 Reads: March 11 | Saks Fifth Avenue Owner to Separate E-Commerce and Stores Units’ TGI Fr

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[ad_1] Saks Fifth Avenue Owner to Separate E-Commerce and Stores Units The owner of Saks Fifth Avenue is splitting off its e-commerce business into a separate entity and raising $500 million to capitalize on the explosive growth in online shopping, according to company executives. The separation allows Saks.com, which has about $1 billion in annual sales, to raise money to fuel its growth. E-commerce has taken hold during the coronavirus pandemic, and the valuations of other luxury online retailers such as Farfetch Ltd. have soared.   TGI Fridays’ Text-Based Marketing Program Gets A Quick Response RestaurantBusinessOnline.com says Ana Guzman wasn’t […]

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Loyalty360 Reads: March 9 | Gap Inc. Bets on Yeezy, Loyalty Programs; Getaround Launches Power Host

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[ad_1] Gap Inc. Bets on Yeezy, Loyalty Programs and New Categories Consistent with a startup mindset, Gap Inc. is leaning into what’s working, abandoning what’s not and preparing for a successful 2021. For the Gap, Banana Republic, Old Navy and Athleta brands within the fashion powerhouse, this means doubling down on marketing and loyalty programs and expanding into new apparel categories. In a conference call with investors, Gap Inc. CEO Sonia Syngal attributed the company’s growing market share to aggressive marketing tactics that helped build its global known customer file by 14 percent ($183 million) in 2020. She noted that […]

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Loyalty360 Reads: February 26 | Burger King’s New Look Edges Out McDonald’s, Home Depot and Macy’s E

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[ad_1] Burger King’s New Look Edges Out McDonald’s, New Poll Shows AdAge.com says that McDonald’s and Burger King kicked off 2021 with new looks, and while McDonald’s remains the market leader by a wide margin, an early survey shows Burger King’s fresh packaging design edging out an overhaul announced last week by McDonald’s. Fifty-four percent of respondents said they preferred Burger King’s packaging, while 46% chose McDonald’s, according to an Ad Age-Harris Poll survey conducted this month. And 56% said Burger King’s new look made the food look more appetizing, while 44% picked McDonald’s as having the more appetizing design. […]

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