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Loyalty360 Reads: March 3 | Wendy’s Celebrates Breakfast Launch, McDonald’s Gives Away Free Egg McMu

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[ad_1] Restaurants Wendy’s Celebrates Breakfast Launch by Awarding Drive-Thru Customers To celebrate the launch of breakfast, participating Wendy’s restaurants in Florida and South Georgia will give the first 100 drive-thru customers who purchase breakfast on Monday a coupon book for free breakfast sandwiches each week for a year. “Everyone will be able to experience the same Wendy’s flavors they know and love with this breakfast menu,” Richard Hopkins, Florida Division Vice President, said in a release. “We’re especially thrilled to reward our first customers in Florida and South Georgia with free breakfast sandwiches so they can enjoy the new menu […]

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Loyalty360 Reads: March 2 | Purple Announces Partnership with Raymour & Flanigan, IKEA Reports Decre

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[ad_1] Partnerships Purple Announces Partnership with Preeminent Retailer Raymour & Flanigan Purple Innovation, Inc., the creator of the Purple Mattress, has announced a partnership with Raymour & Flanigan, the largest furniture and mattress brand in the Northeast. This means the Purple Hybrid and select Purple Hybrid Premier mattress models will be available in all Raymour & Flanigan Showrooms and Outlets. All of Purple’s products will be available on RaymourFlanigan.com. More products are expected to become available in-store as the partnership continues. “Raymour & Flanigan is a top-tier retailer and we’re excited to partner with their brand,” Joe Megibow, Purple CEO, said […]

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The Loyalty Minute

Episode 50 – How To Distinguish Transactional Customer Relationship From An Emotional One

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Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one? In a report titled, “Loyalty That Lasts” published jointly by Cheetah Digital and CMO Council the bring an important aspect of customer behavior to light: emotional loyalty. What is the intention behind your customer interactions? Is it just to make a sale? Or to establish a lasting bond—a bond that is not “predicated on savings, rewards or promotions”? The expert commentary by Judd Marcello of Cheetah Digital delves into the foundational elements of emotional […]

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Rob Gallo As A Guest On Other Podcasts

Paul Maskill Interview With Rob Gallo – How to Create Raving Fans Through Loyalty Programs

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Overview If your business deals with customers, and you want to understand what makes them tick, then you owe it to yourself to glean some knowledge from someone who’s literally “been there, done that.” Considered an expert in customer engagement and building consumer brand loyalty, Rob Gallo will share real-world stories of his 20+ years of successes and failures in the ultra-competitive casino business that translate into any industry which deals with customers as their life blood. What We Dig Into What exactly is customer loyalty. The real cost you pay if you’re always focused on new customer while ignoring […]

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Gap Partners with thredUP on Resale Venture

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[ad_1] Gap recently announced a partnership with thredUP, which is designed to encourage customers to exchange secondhand clothes for shopping credit at Gap, Banana Republic, Athleta, and Janie and Jack stores.   Gap “is the largest clean out participant to date in thredUP’s Resale-as-a-Service (RAAS) program, an online platform that partners with retailers to support the circular fashion economy,” according to a Gap release.   “As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business,” Mark Breitbard, President, Gap Inc. Specialty Brands, said in the release. “Our customers […]

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GameStop Redesigns PowerUp Rewards Loyalty Program

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[ad_1] GameStop, the world’s largest video game retailer, has changed its customer loyalty program in an effort to offer paying members better rewards and more flexibility in how they redeem them. PowerUp Rewards Pro members will see several changes in the program.   “As part of an extensive test on identifying how we could enhance our PowerUp Rewards loyalty program, we recognized there are customers of all types that want to be rewarded in a variety of ways across a mix of gaming and collectible products that we offer,” Frank Hamlin, chief customer officer for GameStop, said in a release. […]

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Red Lobster Revamps Loyalty Program

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[ad_1] Red Lobster recently announced it is changing the My Red Lobster Rewards loyalty program with the aim of offering more benefits to members.   The My Red Lobster Rewards app is free and available for iOS or Android devices, and new members can sign up through the Red Lobster website or on a tabletop device in restaurants. Members earn one point for every $1 spent on purchases made in-restaurant, for to-go orders, and via delivery, and a choice of reward comes at every 125 points.   Perhaps the most significant change to the program centers around a three-tiered status […]

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Loyalty360 Reads: February 28 | Wendy’s Breakfast is Starting to Roll Out, Impossible Burger Named P

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[ad_1] Restaurants Wendy’s breakfast is starting to roll out Wendy's has confirmed several markets have started serving the new breakfast menu ahead of its U.S. launch date of March 2. “The full menu consists of nine sandwiches, including a morning edition of its famed Baconator,” according to a CNN article. “There are three new sandwiches served on croissants, biscuits and classic buns with eggs and meat. It's also debuting a maple bacon chicken croissant and a honey butter chicken biscuit. New side dishes include potato wedges and sausage gravy. There's a new blend of coffee and an iced Frosty-ccino.”   […]

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Panera Bread’s new coffee subscription program offers unlimited coffee for $8.99 a month

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[ad_1] Panera Bread has brewed up a hot proposition that’s sure to get caffeine addicts buzzing: A bottomless cup of joe. For $8.99 a month with Panera’s new coffee subscription program, get unlimited hot or iced coffee for less than the average price of five cups at the St. Louis-based fast-casual chain. One cup daily in a 30-day month averages around 30 cents a cup. Panera CEO Niren Chaudhary told USA TODAY the idea is to disrupt the industry with a program unlike any others. “There are no ifs and buts, this is truly unlimited access to coffee for a […]

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Grubhub Introduces Subscription Membership Program

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[ad_1] Grubhub on Wednesday announced the launch of Grubhub+, a new membership program that costs $9.99 per month and includes several benefits.   It will have free delivery from Grubhub+ restaurants, and members will receive $10 for every $100 spent during their first 30 days. Grubhub also will match donations made to No Kid Hungry, through Donate the Change, on Grubhub+ orders.   Grubhub indicates that currently anyone can sign up for a free 14-day trial of Grubhub+, and anyone who shows proof of participating in any other food delivery subscription program can get a 30-day free trial. Also, Grubhub+ […]

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