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Loyalty360 Reads: March 23 | NASCAR Goes Virtual to Keep Fans Engaged, Qantas Airways Extends Freque

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[ad_1] Innovation NASCAR and iRacing Team Up to Bring Fans and Racers Together Digitally With professional sports on “pause” for the time being, NASCAR has found an innovative way to connect with racing fans. Thanks to a partnership with iRacing, some of the familiar names fans see on the racetrack each weekend, including NASCAR Cup Series drivers Denny Hamlin, Kyle Busch, and Clint Bowyer, are participating in the Pro Invitation Series – a virtual racing league with the drivers competing against one another.  The races will be broadcast so that fans can still watch some of their favorite drivers, and […]

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Restaurant Brands Offer Loyal Customers Rewards for Taking it To Go or Staying Home

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[ad_1] While the past few weeks haven’t been easy for anyone, especially those in the restaurant industry, some brands have been getting creative while finding ways to still serve their customers and bring loyalty and customer experience to the fore.   Burger King has a new deal centered on getting free food to children impacted by the Coronavirus outbreak. The fast-food chain is giving away two kids meals with any purchase made via the Burger King app starting next week, solidifying an effort to help feed America. "There's a tremendous impact on children, as a result of all the school […]

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Loyalty360 Reads: March 20 | Under Armour Pledges $2M in Support of Impacted Communities, Grocery A

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[ad_1] Retail Under Armour Pledges $2M in Support of Impacted Communities The company has emphasized, during challenging times, the only way through is for communities to team up and fight on together. Therefore, Under Armour has pledged its support to help people affected by the novel coronavirus pandemic. The brand is donating $1 million to Feeding America to support hunger relief efforts as a result of current school closures and quarantines. Under Armour is also lending support to ensure students and their families who are impacted by current, and potentially extended, disruptions have the meals they need. Additionally, Under Armour is […]

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Loyalty360 Reads: March 19 | Best Buy Takes Advantage of the Work-from-Home Movement, DiBella’s Subs

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[ad_1] Automotive Hyundai’s New Elantra Reveal Reduced to Livestream Launch In a common trend within the industry, of what was originally intended to be a highly publicized Hollywood event, attended by hundreds of media and influencers was shifted into a livestream on Tuesday night. Following the trend of the Geneva auto show that had a similar situation two weeks ago due to the widespread outbreak of the coronavirus. Broadcasted around the world, about 5,300 viewers tuned in for the global debut of the latest version of the compact sedan.   Retail Best Buy Takes Advantage of the Work-from-Home Movement There […]

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The Loyalty Minute

Episode 57 – 3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)

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Welcome Loyal listeners to episode 57 of the loyalty minute. Today we’re going to be talking about 3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things) This was a great article in Entrepreneur magazine today and is well worth a read. You can find a link to the full article below. Getting right into it Your marketing isn’t memorable Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that memorable, you won’t make a lasting connection. You haven’t built a “tribe” around your brand […]

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Making Shopping More Personalized—Publix Unleashes Loyalty Rewards Program, Introduces Club Publix

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[ad_1] In an extremely data-driven world, the ability to connect with customers is more important than ever. Customers are willing to offer up more personal information, but it is up to brands to put that data to work to create personal connections with their audiences. This is the exact strategy that Publix has put into place by launching its first personalized membership program, Club Publix. The free program bundles together several digital features, including early notifications of BOGOs and other sales. The program also offers the ability for customers to pay with a simple scan of the Publix App and the […]

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Eat, Breathe, and Sleep March Madness with Buffalo Wild Wings’ Ultimate Fan Experience

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[ad_1] For college basketball fans, the month of March means one thing – tournament time. For restaurants and sports bars across the country, it means there is an influx of fans flocking to find big-screen TVs, drinks, and bar food while taking in all of the buzzer-beaters and bracket-busters of the NCAA Tournament. This year, Buffalo Wild Wings is again expecting to be a destination for fans of all ages at its over 1250+ locations but is offering a new customer experience for a few lucky fans that cannot get enough of the madness. Some fans take March Madness to […]

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Loyalty360 Reads: March 12 | Publix Launches Club Publix Loyalty Program, Customers Compete to Bring

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[ad_1] Loyalty Programs Club Publix Looks to Meet Customer Desires for a Personalized Experience To create a more convenient and rewarding shopping experience for its customers, Publix has launched its first personalized membership program, Club Publix. The free loyalty program bundles together several digital benefits, including early notifications sales, the ability to pay with a simple scan of the Publix app, and the option to receive e-receipts. Club Publix adds personalization to these digital features with exclusive member perks and personalized content. Current publix.com account holders will automatically be enrolled in the program and can immediately take advantage of these […]

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Walgreens and Postmates Expand Partnership for an Expansion of On-Demand Delivery into Thirteen New

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[ad_1] Avid users of Postmates rejoice, there is a new store coming to the app that will surely improve your experience, simplifying life for those making constant trips to their local pharmacies and convenience stores. That’s the beauty of Postmates – maybe you forgot something during your weekly grocery shopping? Pull out your phone, place an order, and it will be at your front door within the hour. What a time to be alive. After a successful rollout phase in select Walgreens stores in New York City and Brooklyn last October, Walgreens and Postmates have announced that their on-demand delivery […]

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Loyalty360 Reads: March 11 | Fleet Feet Launches its New Retail Concept, Raising Cane’s Introduces R

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[ad_1] Restaurants Raising Cane's New Partner Program Offers 'Best-in-Class' Compensation Raising Cane’s has announced the rollout of its new Restaurant Partner Program, which lays out a four-pronged development plan for store managers to become operators at company-owned locations. Those leaders will be elevated to operators based on performance—not based on a financial investment. An evolution of the brand’s previous Managing Partner Program, the Restaurant Partner Program sets operators up for what Raising Cane’s says is industry-leading compensation and quality of life.   Technology Amazon Launches Business Selling Automated Checkout to Retailers Amazon is set to announce a new business line […]

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