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Insomnia Cookies Launches 'Unlimited Cookie' Loyalty Program Insomnia Cookies announced the launch of CookieMagic, the nation’s first “unlimited cookie” membership. Insomnia created CookieMagic based on feedback from loyal customers and emerging trends showing a growing demand for cookies across the country. “We are excited to bring CookieMagic to our loyal […]

American Family Rolls Out Rewards Program for Infrequent Drivers in Arizona American Family Insurance has partnered with Cambridge Mobile Telematics (CMT), a smartphone telematics company, to create the MilesMyWay auto insurance program that rewards drivers for driving less. The app-based program is a pay-as-you-drive (mileage-based) telematics offering that allows drivers […]

Delta Loyalty Members Could Redeem Points for Private Flights TravelPulse.com reports that if things work out the way they should, Delta Air Lines customers who are members of the carrier’s SkyMiles loyalty program could soon redeem their points for private jet flights on Wheels Up. Delta is a partner in […]

New Survey Finds People Have Less Tolerance For Slow Customer Service A new survey examining consumer attitudes on customer service, at a time when e-commerce traffic has significantly increased due to the coronavirus pandemic, has found people to be more intolerant and skeptical of the recorded "unusually high call volume" […]

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, say experts with Information Services Group (ISG), a leading global technology research and advisory firm. These topics will be the focus […]

Great Clips Introduces First Marketing Campaign for March Madness Great Clips, unveiled its first ever March Madness-themed marketing campaign in support of the brand’s NCAA partnership. The campaign will come to life across social media, a national television commercial airing during the Final Four, in-salon branding and digital ads. Great […]

When Vans set out to create a loyalty program, it focused on people and experience instead of the popular points-from-purchase framework. True to the 50+-year-old brand’s core identity, it got creative and built an original offering on Cheetah Digital’s Loyalty platform that has resulted in over 12 million members in […]

Adore Beauty Introduces Loyalty Program, Adore Society Adore Beauty has introduced its first loyalty program, dubbed Adore Society. Adore Society, which launches on March 29, will reward its shoppers for every dollar they spend on the online platform. The three-tier loyalty program is set to rival directly against its competitors, […]

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty programs. This past year has been an accelerator the […]