News

Jennifer Lopez and Yoplait challenge families to dance and play for a cause Yoplait is teaming up with Jennifer Lopez to inspire families to move together with “It’s Yoplaitime.” Hosted on Instagram by the dancing legend herself, along with her kids, Emme and Max, Lopez is inviting families nationwide to […]

BJ Fogg, Ph.D., is a behavior scientist at Stanford University, with deep experience in innovation and teaching. While he shares time between Stanford and industry teaching & innovation, on the industry side, BJ trains innovators to use his work to create solutions that influence behavior for good. In January of […]

Domino's Delivering Neighborhood Recycling Information to Customers Domino’s Pizza, the largest pizza company in the world based on global retail sales, wants to increase the amount of pizza boxes entering the recycling stream. Domino’s is launching a new feature on recycling.dominos.com that customers can use to look up their zip […]

Ally Lending Announces Relationship With Sezzle Ally Lending, the personal lending arm of Ally Bank, a subsidiary of Ally Financial Inc. is adding to its retail market lending offerings via an agreement with Sezzle, a fast-growing installment payments platform. The news comes on the heels of an announcement to partner […]

Reports Says McDonald’s is Working on First-ever Food Loyalty Program The New York Post reports that McDonald’s is quietly gearing up to test a food loyalty program to boost pandemic sales. The article says that’s the word on Wall Street, “thanks to a little-noticed research report detailing a powwow brokerage […]

    Mark Johnson, CEO of Loyalty360, had the chance to ask various major brands how the have dealt with the Covid-19 pandemic. In this podcast, we bring you responses from the following industry leaders:   Johannes Ariens, the CEO of Loge Alicia Mowder, Head of U.S. Marketing at Circle […]

Starbucks to Offer Rewards Members More Ways to Pay and Earn Stars Starbucks announced plans to update its industry-leading Starbucks Rewards loyalty program by giving members more payment options and ways to earn Stars through the Starbucks app. Beginning this fall in company-operated stores in the U.S. and Canada, Starbucks […]

IHG's Voco Brand Makes US Debut InterContinental Hotels Group will roll out its upscale Voco brand in three US locations: New York City; St. Augustine, FL; and Columbia, MO. The first conversion is set to be the existing Franklin Hotel on Manhattan’s Upper East Side, followed by Voco Historic St […]

Starbucks Finds Success with Digital Rewards Loyalty continues to win with Starbucks. With one of the most popular programs in the industry, the coffeehouse chain’s in-app value adds and customer convenience have them growing where it really matters—sales. Starbucks boasts over 16 million US members in its Starbucks Rewards program. […]