News

  Macy’s, Inc. Names Massimo Magni Chief Customer and Digital Officer  Macy’s has announced that Massimo Magni will take on the role of Chief Customer and Digital Officer for the department store brand. In this role, Magni will use his decades of experience to guide Macy’s long-term strategic vision for […]

Caesars Entertainment, Inc. has unveiled Caesars Palace Online Casino, an online casino app and desktop platform that ties online gaming to Caesars’ industry-leading customer loyalty program, Caesars Rewards®, and leverages the entire network of more than 50 premier Caesars destinations throughout the United States and Canada.  Caesars Palace Online Casino […]

Walmart+ Adds Fuel Savings to Slate of Benefits for Program Members   Walmart+ has announced a new benefit for its loyal members, giving shoppers an additional way to save.  Just in time for end-of-summer travel, Walmart+ is joining forces with Exxon Mobil to double the discount Walmart+ members currently receive […]

Michaels Refreshes Brand Identity to Celebrate 50 Years   The craft retailer, Michaels, has unveiled its “Ideas to I-Did-Its” campaign to inspire Michaels’ customers to tap into their creativity and choose Michaels for all their creative supply needs. Marking its 50th anniversary, Michaels is further establishing itself as the single […]

Wyndham Hotels Named Best Loyalty Program By USA Today  USA Today has honored Wyndham Rewards® with the title of being the best hotel loyalty program for the sixth year in a row. Loyalty members have enjoyed another year of savings and prime benefits for their stays at the 50,000 hotel and […]

Grubhub, the food order and delivery service, has partnered with Sonesta International Hotel Corporation to bring Grubhub services to more than 120 Extended Stay Suites and Simply Suites hotel locations across the United States.   Guests at these Sonesta hotels will be able to explore and support local restaurants through […]

Taco Bell has been fighting to have the phrase “Taco Tuesday” liberated from copyright law. The Taco Tuesday trademark had been debated in court in recent years as several taco restaurants, including Taco Bell, would like to use the term but avoid using it in sales promotions out of fear […]

After the initial launch of the 7Rewards® loyalty program app in 2017, 7-Eleven has enjoyed continued success with its loyalty program and customer engagement efforts. The 7-Eleven® mobile app has evolved over time to meet customers’ shopping needs. The newly released app update includes a series of upgraded features that […]

Amazon Announces Fall Prime Day Sale  Always looking to shake things up in the eCommerce world, Amazon has announced they will be offering a second Prime Day sale this year before the holiday season. This sales event will take place early in Q4 due to previous success last year. The […]