News

MTN Dew Celebrates Outdoor Enthusiasts and Gamers with Two New Loyalty Programs  MTN DEW is rewarding soft drink fans by rolling out two year-long rewards programs offering customers the chance to embrace what they love with top-notch gear, fun perks, and special experiences. MTN DEW has fans covered — whether […]

The American Cornhole League (ACL) partnered with Play Anywhere Holdings to offer a more engaging and interactive experience for ACL fans while viewing live broadcasts of professional cornhole matches. The ACL season kicks off in Palm Beach with “The Kickoff Battle,” which runs April 4 through 7.  The partnership leverages […]

Hilton announced a $210 deal with AJ Capital to acquire the Graduate Hotels® brand, further propelling Hilton to become a leading player in university cities across the United States. As part of the deal, the hotel giant will secure franchise agreements for all Graduate Hotels that exist and are signed […]

As brands seek to create more ways for customers and loyalty program members to connect with them and deepen the relationship, leveraging the power a mobile experience can bring is a clear path for most. Yet, the road to increased digital engagement is not without possible potholes, roadblocks, and wrong […]

Claire’s Launching Displays in Walgreens Stores  Claire’s announced the placement of dedicated displays in more than 4,400 Walgreens stores by the end of March 2024. The collaboration will make Claire’s product line of hair accessories, jewelry, and cosmetics more accessible while expanding Walgreens store merchandise offerings.   Claire’s CEO Ryan Vero […]

The Home Depot announced it has become an official corporate partner of the National Collegiate Athletics Association (NCAA) just as March Madness gets underway on March 19, 2024. The three-year partnership will grant The Home Depot rights across 90 women’s and men’s basketball championship tournaments. On Selection Sunday, The Home […]

Ty Pennington Teams Up with Caesars Slots for Weekly $2,500 Sweepstakes  TV host and Extreme Makeover star Ty Pennington is partnering with Caesars Slots for a new sweepstakes promotion to award one lucky winner each week with a $2,500 prize. Caesars Slot is a social casino app by Playtika, and […]

The Royal Bank of Canada (RBC) announced that it is expanding its Avion Rewards Program, making its newly launched Avion Select tier membership free and available for all Canadians, no matter where they do their banking. Avion Select members can access up to 40% in savings on everyday purchases from […]

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used […]