News

Salesforce Personalizes Campaign and Shopping Experiences with Generative AI  Salesforce launched Marketing GPT and Commerce GPT, the global leader in CRM’s latest generative AI products. The new products are designed to help Salesforce clients personalize their marketing campaigns and improve their customers’ shopping experiences.  Marketing GPT allows marketers to automatically […]

Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his time focusing on what kinds of promotions would drive return purchases, things like bundles or special discounts. He set out to discover the best way to reactivate customers […]

Chipotle Launches Pride Month Campaign with New Uniform and Merchandise  Chipotle Mexican Grill is celebrating Pride Month in June with a new employee uniform option and merchandise. The apparel options are part of the brand’s 20+ year commitment to diversity and inclusion among team members and guests.  The brand’s first […]

Shopify Introduces Shop Cash Rewards Program  Shopify will introduce a new rewards program on its Shop app. Called Shop Cash, the program earns members 1% back on purchases made using the Shop Pay online checkout service.  Rewards are instantly available in members’ Shop Pay wallets within the Shop app and […]

BMO Officially Closes Air Miles Acquisition  BMO Financial Group announced it has officially closed its acquisition of the Air Miles, one of the oldest and largest loyalty programs in Canada. The acquisition began following the bankruptcy filing of Air Miles’ former U.S. parent company.  The acquisition will bring stability to […]

Ford is partnering with Uber to make electric vehicles more accessible to rideshare drivers. The new program — called Ford Drive — will run a pilot on the Mustang Mach-E model in San Diego, San Francisco, and Los Angeles.   Ford Drive provides rideshare drivers with a flexible lease for between […]

Verizon is one of the largest telecommunications companies in the U.S. Supporting small businesses, Verizon goes beyond just meeting wireless and device needs. The Verizon Business Mastercard functions as a loyalty program, rewarding business owners with points and discounts for making everyday purchases.   Because Verizon offers subscription-based services, they […]

Panda Express® announced the launch of its first points-based rewards program — Panda Rewards™. The largest family-owned and operated Asian dining concept in the U.S. will provide all new members with a Welcome Gift of 25% off their order.  Panda Rewards uses a personalized points system that provides 10 Panda […]

Founded in 1989, CarltonOne started as an advertising company. In 1998, the company shifted from advertising to technology development when it created the first online customer engagement platform in the Canadian market. With its background in marketing and communications, the company continues to focus on developing new and innovative technologies […]