News

Target Updating Its Rewards Program, Launching Paid Membership  Target announced it would reintroduce its Target Circle loyalty program on April 7. The retailer is updating the program with new offerings to deliver a more personalized experience, suit different shopping preferences, and enhance customer savings and delivery convenience.   Executive Vice President […]

Petra Automotive Products Plans To Support Dealerships with Rewards Program  To help dealerships across the U.S. improve retention for Sales and Service, Texas-based Petra Automotive Products has launched its Petra Advantage Rewards Program. The rewards and recognition program is accessed through the Advantage app and allows dealerships to leverage Petra’s […]

Beginning in March 2024, rural lifestyle retailer Tractor Supply will offer Neighbors — its customer loyalty program members — more rewards and increased recognition designed to enhance the Neighbor’s Club experience. The brand promises that 30M+ Neighbors will be able to achieve higher tier levels more easily and enjoy increased […]

International upscale mini-golf company Puttshack is spearheading a new campaign to introduce customers to its newest ambassador, Ace Puttman. In a six-part series of engaging videos, the brand aims to show viewers why Puttshack is “Technically, the Best” while showcasing the futuristic mini-golf experience the brand is known for.  Puttshack […]

Mastercard Launching Smart Subscriptions To Enhance Financial Wellness  Mastercard announced it is piloting its Smart Subscriptions platform in the United States. The innovative service integrates into existing consumer applications to aid in subscription management. The new platform includes features such as expenditure categorization, spend analysis, and personalized offers and is […]

Brands building the best relationships with their customers and loyalty program members are those that proactively seek to learn how customers and members feel, their perspectives of the brand, what their expectations are, and if there are any pain points in the brand-customer/member relationship. This goes for brands newly entering […]

As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers and preferences, leveraging the […]

What could be better than a warm and toasty Thomas’ English muffin? The coveted bakery brand just sweetened the deal by launching its Muffin’ But Possibilities Sweepstakes and loyalty program. Thomas’ diverse flavor lineup and Nook & Crannies® texture have been loved by consumers for over a century, offering the […]

American workwear brand Carhartt is pivoting further into sustainable practice and corporate responsibility by partnering with the branded resale company Trove. The partnership expands Carhartt’s Reworked program, inviting customers to mail in gently used Carhartt clothing so they don’t end up in landfills, reducing clothing waste. The Carhartt program reworks […]