News

IKEA Canada is a vision-based company and brand. With a mission to create a better everyday life for people, it has met that goal for over 45 years through the company’s set of committed values: togetherness, cost consciousness, sustainability, and caring for people and the planet.   With 14 full-sized […]

Kroger Precision Marketing Partners with Disney Advertising  Kroger Precision Marketing (KPM) announced a partnership with Disney Advertising to bring the power and performance of streaming to Consumer Packaged Goods (CPG) marketing. The partnership combines Disney’s premium inventory with KPM’s data science capabilities, allowing marketers to increase sales on the back […]

Kampgrounds of America Provides Roadside Program for RVers  Kampgrounds of America (KOA) launched its RV RoadHelp program, offering roadside assistance to RV travelers. Partnering with Drive America®, the new program delivers curated, expert service on roadside rescue and repair.  RV RoadHelp also combines services from other providers like Custom Glass […]

Caribou Coffee will remove extra charges on non-dairy milk options for Caribou Perks loyalty program members. Beginning May 4, 2023, members who order ahead using the Caribou Coffee App can access the savings.  Listening to customer purchase data, Caribou noted that 20% of all guest orders are customized with oatmilk […]

Tesco Offers Personalized Coupons Through Loyalty Program  Tesco will offer 90 million personalized coupons to its Clubcard loyalty program members. The coupons are part of the British grocery chain’s efforts to increase customer loyalty and keep sales stable amid inflation.  From its most recent financial result, Tesco noted almost 80% […]

Following pandemic shutdowns, supply chain issues, market disruptions, staffing shortages, and inflation concerns, consumers in the current market face a lot of economic uncertainty. From buying a home to the cost of eggs, costs are unstable. Consumers are being more careful with spending, and brands hoping to earn that business […]

Method Communications Releases Emotional Loyalty Report  Method Communications released a new study comparing decreased empathy among consumers during a time when brands need to connect emotionally with loyalty program members. According to the report, two in three Americans claim their empathy has decreased over the past year.  This statistic complicates […]

Sam’s Club is celebrating its 40th birthday with a series of rewards and events exclusive to members. In addition to celebrating throughout the month of April, Sam’s Club will continue offering 40th anniversary rewards throughout the year.  Celebration events include:  Membership Offer: Club memberships for $10 and Plus memberships for […]

Especially for brands in the quick service restaurant (QSR) industry, building meaningful emotional connections helps them increase the rate of return for loyal customers. However, emotional loyalty can be difficult to quantify because it relies on long-term investments and initiatives.   Donatos — a pizza restaurant chain founded in Columbus, […]