News

KFC Canada partnered with Toronto Raptors star Gary Trent Jr. to open its new winterized outdoor basketball court. The court is the world’s first of its kind and will be available to Toronto residents between Jan 26-Feb 22, 2023.  Designed to reach the Toronto local basketball community, the campaign will […]

The Alaska Airline Visa Signature® Card will earn feature new benefits in 2023. The card, co-branded with Bank of America, now offers better benefits for traveling with Alaska Airlines and making purchases on everyday items.  Although the new features include earning more miles, they also provide perks beyond discounted flying. […]

Chipotle Campaigns Aimed at 15,000 New Hires for Burrito Season  Chipotle Mexican Grill is launching a new campaign to fill 15,000 jobs in preparation for Burrito Season, which runs from March to May. The campaign will feature current employees to drive applications by showcasing stories of its people and sharing […]

Bread Financial announced a multi-year co-branded credit card agreement with the New York Yankees professional baseball team. The card will reward loyal fans with exclusive benefits on purchases.  Cardholders will earn 5% back on all purchases made at Yankee Stadium, including concessions and shops. Additionally, they receive 3% on dining, […]

Amazon Prime Adds Generic Prescription Perk  Amazon is adding a new service for Prime members to order generic medications online. RxPass will allow members to access 50 medications to treat more than 80 conditions, including anxiety, high blood pressure, and diabetes.  The service will cost $5 a month per person […]

In the latest State of Customer Loyalty Report, Loyalty360 highlights several trends in customer loyalty going into 2023. As brands seek to navigate trends in customer loyalty in the new year, companies like ICF Next — a customer loyalty technology and consulting partner — help clients plan their loyalty strategies […]

Dollar General will now offer more financial services and cash back options through a partnership with Ibotta. Dollar General is the first retailer in its market to join the Ibotta Performance Network (IPN), a digital network allowing businesses to coordinate promotions across retailer platforms, third-party publisher sites, and Ibotta’s direct-to-consumer […]

Gathr unveiled its new Gathr Rewards loyalty program, encompassing multiple brands underneath the Gathr label. The family of outdoor, camp, and recreation brands designed the multi-tier, cross-brand program to reward customer loyalty with points toward future purchases.  With plans to cover all Gathr brands, the program currently only includes ORCA, […]

Employee-Experience Managers Aim to Reduce Burnout  Many companies are hiring employee-experience managers to reduce burnout and improve worker engagement and productivity. In its first time making the list, the role currently ranks fifth on LinkedIn’s fastest-growing jobs for 2023.  Employee-experience managers function as a support role that mixes traditional HR […]