News

Brand Keys Identifies a New Model for Brand Loyalty Brand Keys determined a new type of normal for brand loyalty, according to the 2023 Customer Loyalty Engagement Index. The study found that the marketplace is normalizing, but what normal looks like changed in wake of the Covid-19 pandemic. This new […]

Upcoming Starbucks Rewards Program Changes Disappoint Customers Starbucks announced changes to is rewards program, upsetting many U.S. and Canadian customers. The changes will come in February 2023 and increase the points necessary to receive many of their products for free. Notably, the point cost of many of their popular products […]

The Home Depot added new membership tiers and benefits to its Pro Xtra loyalty program for professional contractors and builders. Every dollar spent in the program earns customers rewards and will now move them to unlocking the next level of membership: Member, Elite, or VIP. Customers enrolled in Pro Xtra […]

H&M Launches “Loooptopia” Gaming Experience H&M has partnered with metaverse studio Dubit to launch an immersive fashion experience on Roblox. The “Loooptopia” experience allows players to experiment with materials and patterns to create virtual clothing for their in-game avatar. The goal of the experience is to reach Gen Z audiences, […]

“The era of transactional loyalty is over.” – Mladen Vladic, General Manager of Loyalty Services, Global FIS. Inflation, rising fuel costs and anticipation of holiday shopping has consumers looking for more ways to save on everyday purchases, and brands are more than willing to help, especially when that help translates […]

 Southwest Offers 25,000 Reward Points Southwest Airlines is offering 25,000 frequent-flier points to travelers affected by thousands of cancelled flights over the holidays. According to a letter from Southwest CEO Bob Jordan, the points are worth more than $300, never expire, and carry no blackout dates. The rewards are offered […]

Tim Horton’s to Eliminate Plastic Utensils Tim Hortons restaurants are eliminating plastic utensils as a way to boost sustainability. The coffee chain is introducing compostable wooden and fiber cutlery in early 2023. The brand will also replace the plastic lids with fiber versions and plans to introduce an eco-friendly wrapper […]

Amazon Works to Reduce Package Waste Amazon has announced an update on its efforts to reduce packaging. Amazon uses a combination of packaging materials, including paper-based options and plastic envelopes and bags that can be cumbersome for customers to return to drop-off locations for recycling. The brand is working to […]

Delta Airlines to Offer Free Wi-Fi Delta Airlines is expected to offer free wireless internet for its passengers as soon as early 2023. The air carrier is initially expected to offer free Wi-Fi on a significant portion of its airplanes before turning on the service on more of its fleet […]