News

Bridging the Gap Between Investor Relations and Customer Loyalty Fifty percent of Americans own stock in a publicly traded company. Of those stockholders, 80 percent support the companies in which they own stock by shopping the stores, purchasing the products or using the services. It’s naturally built-in brand loyalty. So, […]

Disney+ Launches Exclusive Merchandise Disney launched a limited run of exclusive merchandise for members. Subscribers to the Disney+ streaming service have access to select products from Star Wars, Black Panther, Lightyear and Frozen before the general public is given access. The items include apparel, toys and collectibles, many of which […]

The saying goes, “It’s better to give than to receive,” but what if you could do both? As businesses enter the holiday season and look for ways to boost revenue and gain new customers, using loyalty strategies and rewards becomes a win-win. But how can brands best use rewards programs […]

Ralph Lauren has launched a new fashion line in the metaverse via the online game Fortnite. The “Polo Stadium Collection” includes a limited run of physical hoodies, sweatshirts, sweatpants, button-down shirts, polo shirts and caps, with digital outfits that are for sale in-game. The clothing features a mashup of the Polo […]

The Fresh Market has launched a loyalty campaign to feed the hungry. The grocer is inviting its Ultimate Loyalty Experience members to help make a difference this Black Friday weekend by participating in the Members Helping Millions Initiative. The initiative has a goal to provide over one million meals to people in […]

Wow Bao Announces NFT-Based Rewards Program Wow Bao fast-casual Asian concept announced its Web3 strategy, which will include an NFT-based extension of their Bao Bucks rewards program and the launch of metaverse vending machines. To kick off these new initiatives, they are launching a contest to give away free digital […]

Floor & Decor Launches Grand Opening Floor & Decor will launch the grand opening of its newest location in Woodbury, Minnesota on November 7. To celebrate, the Woodbury Floor & Decor store will be giving away a $5,000 Floor Makeover as part of its grand opening festivities. Following the grand […]

Loblaw Eliminates Single-Use Plastic Bags Loblaw announced that it will no longer offer single-use plastic shopping bags at stores across Manitoba. The announcement is the next step in the company's efforts to reduce single-use plastic and its overall environmental footprint. The company has also committed to net-zero greenhouse gas emissions, reducing […]

McCain Foods Enters Metaverse to Promote Biodiversity  McCain Foods is entering the Metaverse and introducing new Regen Fries as part of the #SaveOurSoil initiative. Regen Fries are made with potatoes that are grown using regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience to climate change. This is part […]