News

Bank of America and Starbucks recently announced a partnership to reward their customers with more benefits. Starbucks Rewards members can earn an additional star for every $2 spent, which can be used for free food, drinks, and merchandise at participating Starbucks locations. Bank of America cardholders also benefit from the […]

Lobsterfest is back, and Red Lobster has come up with a new way for guests to enjoy the tasty crustaceans. The Orlando, Florida-based restaurant chain is offering 10 limited-time lobster dishes and giving 150 guests across the U.S. a chance to indulge in unlimited Maine lobster on the house.  The […]

In business for more than 30 years, Kobie delivers loyalty services and technology for some of the world’s most successful brands. With a mission to grow enterprise value through loyalty, Kobie partners with clients in retail, FI, travel, hospitality, and more.   Kobie’s end-to-end loyalty solutions are strategy-led and technology-enabled. The […]

The iconic Empire State Building has partnered with loyalty platform Uptop to introduce an NFT-boosted Ambassador Program for its most devoted fans. The program launched on February 13 and is set to revolutionize the Observatory Experience for its visitors, which includes hosted guests and loyal fans in The Big Apple. […]

Tokens for Wins, DirectTV Rewards Customers for Loyalty DirectTV has devised a unique way to engage and reward its consumers. The entertainment company kicked off its DIRECTV PERKS membership program with its “14 Days of Love” campaign. Existing subscribers will have a chance to win prizes ranging from retailer gift […]

According to a recent announcement from PYMNTS, a global resource for data, news, and insights regarding payments, platforms, and new technologies, many loyal — and new —customers would choose a different merchant if they could receive more tailored cark-linked offers. Rising prices — especially during the 2023 holiday shopping season […]

Content Creators Leveraged in Pacsun Collective Initiative  Clothing retailer Pacsun is tapping into a diverse pool of content creators, engaging photographers, videographers, musicians, stylists, artists, and more to help the brand develop future campaigns and youth-oriented merchandise. The Pacsun Collective was formed to work alongside the brand’s in-house creative team […]

Wayfair’s Generative AI Pilot App Now on Apple Vision Pro  Home décor online marketplace Wayfair is offering Apple Vision Pro users an enhanced shopping experience through its generative AI application, Decorify. The app pilot enables shoppers to upload photos of rooms and spaces to generate design ideas. Sample images are […]

T-Mobile has added a Magenta Status to its customer loyalty program, creating an enhanced list of deals, benefits, and customer experiences. The latest from the “un-carrier” is offered alongside its popular T-Mobile Tuesdays’ freebies and discounts.     “At T-Mobile, our customers are at the center of everything we do — […]