Loyalty360 Reads: May 3 | McDonald's Loyalty Program Gathering 'Overwhelming' Response; Starbucks Ey
McDonald's Loyalty Program Gathering 'Overwhelming' Response QSRmagazine.com reports that MyMcDonald's Rewards is currently being tested in Phoenix and Arizona with successful results. McDonald’s has never had issues attracting a digital customer, U.S. leader Joe Erlinger said. The site says the burger giant’s domestic market—which includes 13,447 stores as of March […]