News

A&W Teams with Extreme Cheapskates for Loyalty Program Launch    A&W Restaurants has tapped a pair of notoriously frugal reality TV stars to promote its new customer loyalty program, Rooty’s Mug Club. Karen and Grant Hearn gained an online following after their appearance on TLC’s Extreme Cheapskates, where their penny-pinching ways […]

Barefaced Launches AI-Enhanced Loyalty Program on Shopify   The skincare brand Barefaced last week launched a new loyalty program featuring gamification elements and AI-driven tools. Members of the No Sun Club can contribute original content such as reviews and tips to earn “Creator “status and recognition badges. The badges offer exclusive […]

Loyalty360, the only independent professional association for customer loyalty, forms Advisory Board of industry leaders to shape the future of customer loyalty. CINCINNATI, Nov. 6, 2023 /PRNewswire-PRWeb/ — Loyalty360 is proud to announce the members of its new Advisory Board. The Loyalty360 Advisory Board is a diverse group of executive-level brand marketers and trusted […]

Wyndham Hotels & Resorts and Caesars Entertainment have partnered to enhance loyalty rewards this holiday season. Through December 1, Wyndham Rewards members save up to 25% at Caesars properties and earn 2,500 bonus points when booking their stay through Wyndham. Members who also belong to Caesars Rewards may transfer the […]

The grocery chain Giant Eagle and First National Bank of Omaha (FNBO) this week launched a co-branded credit card for members of Giant Eagle’s myPerks loyalty program. The myPerks Pay Rewards Visa provides discounts on fuel, exclusive offers, and rewards for shopping at Giant Eagle and its affiliated stores, GetGo and Market District.   Cardholders […]

Sports Streamer Fubo Launches Investor Loyalty Program   The live sports streaming service Fubo this week launched a loyalty program for its investors. The tiered program offers rewards based on the number of shares owned. Shareholder loyalty firm TiiCKER provides the tech platform for the Fubo program.    “Engaging with Fubo shareholders […]

BMO Adds Installment Option to Visa Card   The Canadian financial institution BMO has announced that its Visa cardholders will have access to Visa’s Installments program starting in 2024. The payment option allows cardholders to divide qualifying purchases into equal payments made over a set period of time.    “As the need […]

Music superstar Dolly Parton has partnered with Cracker Barrel to launch the restaurant chain’s loyalty program and promote her latest album, Rockstar. The entertainer will appear in commercials for Cracker Barrel Rewards™ featuring clips from the album, which will be sold at Cracker Barrel along with related Parton merchandise starting […]

Celebrity Cruises Adds Cocktail Hours for its Most Loyal Customers   High-status members of Celebrity Cruise’s Captain’s Club can look forward to a new perk starting in January, the Elite Cocktail Hour. Reserved for the club’s top three loyalty tiers, the invitation-only event will be held twice on cruises lasting from […]