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[ad_1] Southwest Airlines® has reclaimed its position as Luck Reunion’s official airline. Southwest officially joined Luck Reunion, a recurring musical festival held just outside Austin, TX, on the grounds of Willie Nelson’s Luck Ranch, in 2017.   Each year, Southwest enhances the experience for artists and attendees by highlighting an important cause and offering a chance for free prizes. This year’s event has been branded “Repurpose with Purpose,” a global sustainability endeavor that has resulted in over a million pounds of leather being recycled from airline seats into new products. Through coordinated efforts between Southwest and its partner, Wearsos, a few […]

[ad_1] Chuck E. Cheese and NASCAR’s Hendrick Motorsport Celebrate Two-Year Partnership   Fourteen-time NASCAR Cup Champions Hendrick Motorsports and Chuck E. Cheese kicked off the 2024 racing season by celebrating two years of partnering and adding new promotions to their program. The two-year celebration includes monthly sweepstakes prizes, Ultimate Birthday Parties, and VIP race experiences. Chuck E. Cheese is also expanding its co-branded “Racing World” retail offerings featuring the turbo spirit of Hendrick Motorsports with Chuck E. Cheese’s Die-Cast merch. The duo is also launching educational and entertaining kid-friendly videos on Chuck E. Cheese’s official YouTube channel, featuring behind-the-scenes peeks […]

[ad_1] Starbucks Creates More Accessible and Inclusive Spaces   Seattle, Washington-based coffeehouse and roastery Starbucks announced its Inclusive Spaces Framework initiative, building on the chain’s commitment to inclusion. The project will create more accessible spaces for customers and employees who are wheelchair-bound or have audio or visual impairments, among other disabilities. Existing stores will be renovated to adapt to the framework, and new Starbucks cafes will be built to meet the framework’s specifications.   A recently built Washington, D.C. store was the first to utilize the inclusive design, which has enhanced lighting and acoustic solutions to reduce glare and improve communication with […]

[ad_1] Workplace supply retailer Staples recently introduced its new loyalty program, Easy Rewards. The Framingham, Massachusetts-based office supply company designed the new program based on customer feedback and meeting evolving consumer needs.   Staples’ Vice President of Digital & Loyalty, Ory Adler, said, “Staples has a long history of looking for ways to make our customers’ lives easier. So, when they asked us for a different kind of loyalty program, we listened. Easy Rewards is the ultimate personalized shopping experience, delivering tremendous savings and value to every customer because it’s built around their unique preferences. Whether you’re ordering business essentials, technology […]

[ad_1] In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and platforms within the organization adds another layer of complexity. The question of whether to fully develop a solution in-house or to partner with a technology company specializing in solutions that support a brand’s loyalty needs while assuring an enhanced customer experience is not an easy one to answer. Different brands should thoroughly vet all options before drawing on their own resources to produce in-house solutions.     […]

[ad_1] Members of Omni Hotels & Resorts’ Select Guest Loyalty Program now benefit from the activities they engage in on the property. Recognition for dining on-site, playing golf, or even enjoying the spa will produce more reward opportunities based on spend. The program enhancement helps guests achieve a higher tier more quickly and enjoy exclusive benefits while earning free stays. The program’s improved membership levels — Member, Insider, Champion, and Icon Status — allow guests to experience more recognition and unique amenities.        “Amidst a landscape where many loyalty programs are reducing benefits, we’re genuinely adding value to our Member experience. […]

[ad_1] A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect exclusive benefits and access to limited-edition items, discounts, and free shipping.   To truly provide a personalized experience, members will also be able to upload their team logo, choose a pre-loaded mascot, and design their own unique bottle, picking from a selection of colors and patterns. The brand plans to provide members with more opportunities for personalization and ways to earn points throughout 2024.  “Since […]

[ad_1] Jersey Mike’s Subs has partnered with SoundHound AI to leverage the latter’s voice AI ordering system with the intention of providing customers with an optimized experience. The brand promises that customers will be able to speak naturally when placing orders, as the technology was trained to understand the restaurant’s menu. The advanced AI can recognize food and drink items when talking to customers. The technology was first made available at 50 of the 3,000+ restaurant locations.  “We strive to provide quality in everything we do. The way we choose technology is no different. AI is becoming an important part […]

[ad_1] Pay with Points at the Pump: Partnership Benefits uChoose Rewards® Members  Customers with debit and credit cards issued by financial institutions participating in Fiserv, Inc.’s uChoose Rewards® program can use reward balances toward fuel purchases at 7,000 bp and Amoco locations. Almost four million consumers will benefit from the new “pay with points” initiative developed through a partnership between loyalty network platform provider Engage People and Velocity Logic, a provider of loyalty program software for convenience stores. Program members can save up to 50 cents per gallon (restrictions apply). uChoose Rewards’ integration with the Engage People platform allows for […]

[ad_1] NCR Voyix’s Digital Commerce Index Reveals Desire for Self-Checkout  NCR Voyix Corporation released its first Digital Commerce Index, revealing that Gen Z and Millennials want self-checkouts. The survey focused on how purchase behaviors are evolving within the dining, grocery, and fuel convenience industries in the U.S.   Forty-three percent of consumers favor self-checkout options, citing speed, privacy, and shorter lines as important. Shoppers aged 18-44 prefer using a self-checkout (53%), while those aged 45+ still desire traditional checkouts (ages 45-60 at 40% and 65+ at 26%).   “Self-checkout is evolving to offer a quicker and more user-friendly experience. The reality is […]