Search Results for: se

[ad_1] Small Business Mentorship Offered by Leveraging AI  Seeking to support small businesses worldwide, Mastercard is developing a new initiative that will include a mentorship component by leveraging artificial intelligence (AI). Mastercard Small Business AI was designed in partnership with Create Labs, an AI services company working to help underserved communities gain access to technologies. The AI tool will offer customized assistance to small business owners.   “We are working closely with small business owners at all stages of development and seeing the myriad of challenges they face and the critical importance of mentorship to their success. Mastercard Small Business AI […]

[ad_1] Loyalty360 has released its Next Generation Customer Loyalty: 2024 Loyalty360 Brand Marketer Research, including insights from brand members who run leading customer loyalty programs, on how their organizations are defining, planning for, and managing next generation customer loyalty strategies.    In October 2023, Loyalty360 led qualitative discussions with Brand Members and surveyed over 90 brand marketers to gain deeper insights into their perceptions of next generation customer loyalty, the opportunities marketers are embracing, and the potential challenges hindering their progress. The results highlighted the importance of next generation customer loyalty and shed light on the obstacles marketers must overcome to […]

[ad_1] Guest Services, Inc., known for its 100+ years of offering hospitality management services in the U.S., from state parks to state capitals and more, has announced a new brand, Adventures Unbound, with an eye to enticing travelers to experience the great outdoors. The Guest Services initiative includes an online platform, and travel enthusiasts can explore options at nearly 50 locations.  The Adventures Unbound website allows travelers to book experiences across the U.S. Both seasoned and new nature adventurers are invited to browse recreational activities alongside resorts, RV parks, lodges, and more. The website also presents a “Collections” section, enabling […]

[ad_1] Going Box-less with Pitney Bowes and PackageHub©  Pitney Bowes and PackageHub business centers are making shipping easier for shoppers to send back merchandise through a returns drop-off network. PackageHub, a franchise system of retail shipping stores in the U.S., will work with the worldwide shipping company to create “no-box/no-label” returns at close to 1,000 locations in the States. A perk? No additional cost will be incurred by retailers or consumers.   “Ecommerce returns are among the fastest-growing costs for retailers — costs that are sure to increase given the historic levels of online shopping we’ve seen this holiday,” says Gregg […]

[ad_1] California-based electronic vehicle manufacturer Fisker Inc. is giving its Loyalty Program members a better experience, offering lifetime benefits, giveaways, and perks that include charging credit, extended warranty, early access to new features, and more. Customers are automatically enrolled into the program and can earn points through referrals, visiting a Fisker Lounge, and arranging a test drive. Points can be redeemed for digital and physical rewards.  “I’m excited to give our loyal members the opportunity to elevate their ownership experience,” says Henrik Fisker, Chairman and CEO. “We are constantly looking to improve our Loyalty Program in ways that respond to […]

[ad_1] Walmart has implemented Affirm’s pay-over-time technologies at self-checkouts at 4,500+ of its U.S. stores. Affirm, a payment network, allows retailers to offer pay-over-time options to eligible in-store customers buying electronics, clothing, toys, and more. As more merchants seek to increase growth and build loyalty, providing shoppers with a way to buy what they want without stretching their wallets thin — especially during the holiday season — is a benefit many customers will enjoy.    “Recent Affirm research revealed that more than half of Americans (54%) are looking for retailers to offer a buy now, pay later option at checkout. Moreover, […]

[ad_1] Chase Freedom® is giving Freedom and Freedom Flex cardmembers something to celebrate as 2024 begins. In Q1 2024, the company is offering new rotating quarterly categories and 5% cash back under the banner of a bonus category theme: A Quarter for You.   “We’re starting 2024 with a fresh twist on resolutions by introducing new themes for Freedom Flex’s quarterly bonus categories,” said Brent Reinhard, General Manager of Chase Freedom. “We want our cardmembers to embrace the new and experience the joy of cashbacking while focusing on their health, relaxation, and nourishment.”  Beginning on January 1 and through March 31, […]

[ad_1] Sam’s Club® announced that the Sam’s Club Member Access Platform (MAP) recently launched full-funnel video advertising with onsite, in-app, and offsite capabilities. With shoppers increasingly turning to videos to learn more about a product, MAP can be leveraged to better engage warehouse club members and deliver information in the way they prefer. The first-party customer data collected by Sam’s Club helps drive the content offered, and the retailer acknowledges increased member engagement when presented with videos.   Informed by first-party customer data, advertisers can target customers with relevant content, connecting with new and lapsed members while promoting new items. Sam’s […]

[ad_1] This December, Krispy Kreme® released its first-ever detailed analysis of the brand’s progress and future goals, the Be Sweet Responsibility Report. The data-driven publication results from an evaluation that drew input from internal and external stakeholders to determine significant risks and opportunities for the brand. The comprehensive material assessment identified 27 topics. Ten were named as top priorities and assigned to focus areas tied to the brand’s three key pillars of responsibility: Loving Our Krispy Kremers, Loving Our Communities, and Loving Our Planet.    Loving Our Krispy Kremers: Focuses on increasing diversity and promoting belonging throughout Krispy Kreme.   Loving Our […]

[ad_1] Faced with economic uncertainty and rising costs, retailers are laser-focused on profitability this holiday season. The immediate challenge for brands is preserving their margins while stimulating demand at a time when consumers are looking for bargains. These seem like opposing goals, but not to the marketing strategists at Talon.One. Talon.One powers the loyalty programs behind some of the world’s most recognized brands. The company develops data-driven promotions and experiences that foster deep brand loyalty and increase customer lifetime value. Brands rely on Talon.One to help them attract shoppers, especially during the holiday season, and turn them into loyal customers.  […]